I solve problems using strategy, marketing channels, technology, and data. I have built high-performing marketing engines, grown existing programs, developed new programs, and built and re-built foundations (platforms, data infrastructure, process, decision-making frameworks) to enable growth. I take an analytical approach to decision-making. I spend time studying the digital landscape, using findings as inputs for ideas. I build, execute, and optimize. I believe in collaboration and building things as a team.
Here are some of the frameworks I use.